Messi cashes in with controversial sponsorship deals

There is no doubt that Lionel Messi is one of the finest footballers of all time. 

Messi has starred for Barcelona, Paris St Germain and Argentina, earning multiple trophies, including winning the World Cup in 2022, in which he won a record second Golden Ball, scored seven goals including two in the final, and broke the record for most games played at the World Cup (26)..

But as Messi's career winds down with a spell at Inter Miami, he is raking in money from sponsorships.

Fresh from christening the world’s largest cruise ship, Messi is now fronting the latest Saudi Arabia tourism campaign, which critics say contrasts with his work as UNICEF Goodwill ambassador. 

Messi recently christened Royal Caribbean's Icon of the Seas, which has been slammed for its size given the cruise industry's long-term goals of sustainability.

Messi, a Saudi Tourism Ambassador on a deal reportedly worth $US25 million, is also the face of the ‘Go Beyond What You Think’ campaign, which is being launched in key target markets in Europe, India and China.

The campaign aims to dispel what is says are misconceptions about Saudi as a destination, and about its culture.

Visitors and Saudi residents are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi ( #السعودية_بعيون .)

The latest spot in the ‘Saudi Welcome to Arabia’ barnd campaign will air on TV, social, digital channels and OTA activations over a three-month period, Travel Mole reports.

The message is to encourage travellers to "e open-minded to new cultures and destinations, holding an open heart while travelling".

The video showcases Saudi’s diverse locations and terrain and a number of high-profile female achievers are featured including the Saudi women’s national football team and Rayyanah Barnawi, the first Saudi woman in space.

But human rights organisation Amnesty International says: "The reality for people living in Saudi Arabia, is one where their basic human rights are ignored, their freedoms are restricted and punishment is severe."

Messi and his teammates at Inter Miami are in the country to play two games against Saudi clubs this week.   

Is this hell on earth?

This, believe it or not, is a promotional pic of new cruise ship Icon of the Seas.

To me it looks like hell on earth. An American theme park but with less taste and decorum.

It accompanied the news that Royal Caribbean has taken delivery of Icon of the Seas.

The 250,800-tonne ship, boasting 20 decks, becomes the largest cruise ship in the world.

It has capacity for 7,600 guests and with crew members aboard that adds up to nearly 10,000 people on the high seas.

What a horrendous thought.

But don’t expect any negativity in the glossy magazines and travel supplements. They would’t exist without cruise industry advertising, so have to remain positive

“We are celebrating more than a new ship; it’s also the celebration of the culmination of more than 50 years of innovation to create the ultimate vacation experience,” said Royal Caribbean Group CEO Jason Liberty.

Icon of the Seas will sail to Cadiz, Spain, for some finishing touches before a transatlantic voyage to its new home in Miami, Travel Mole reports.

The maiden voyage, a week-long Caribbean cruise, is scheduled to depart on January 27, 2024.

The ship features 40 bars and restaurants, seven pools, a FlowRider wave simulator and a mini golf course.

There are 28 different stateroom categories including the three-level Family Townhouse.

Not for me thanks.