Australia is to gain a major new player in the extended stay accommodation space with the arrival of the Staybridge Suites brand.
Staybridge Suites is IHG Hotels & Resorts' globally established upscale extended-stay brand, which will be making its debut in Australia starting with two properties in western Sydney, in Parramatta and Leppington (top image).
IHG has signed a Master Development Agreement with Australian property developer ALAND to launch Staybridge Suites Down Under.
Under the agreement, ALAND will have exclusive development rights for Staybridge Suites in Australia, with a portfolio of at least 15 hotels comprising a minimum of 2,000 rooms to be developed across the country.
The first two franchises will be the 130-room Staybridge Suites Sydney Parramatta and 112-room Staybridge Suites Sydney Leppington. The hotels will be managed by Signature Hotel Management Group.
“This is a significant long-term development agreement for IHG in Australia," says Matt Tripolone, managing director, Australasia & Pacific, for IHG.
“This is a significant long-term development agreement for IHG in Australia," says Matt Tripolone, managing director, Australasia & Pacific, for IHG.
"Establishing a portfolio of at least 15 hotels and 2,000 rooms with one development partner gives us a clear pathway to build a meaningful position in the extended-stay segment, where we see considerable long-term opportunity.
“Importantly, this is not simply an agreement about future growth. We are announcing the first two
Staybridge Suites has 355 open hotels and a further 152 in the pipeline globally. The vast majority are in the US and Canada.
Designed for guests travelling for weeks or longer, the properties combine "spacious residential-style suites with the services and sense of community of a hotel".
