Martini maestro launches new Grey Goose-inspired bar

Melbourne has welcomed a bar with a laser focus on just one premium spirit: Grey Goose Vodka. And one drink: the Martini. 

Le Martini at Crown Melbourne is the world’s first standalone Grey Goose bar created in partnership with Crown.

The new venue is dedicated to its namesake - the martini - and will feature bespoke cocktail menus by international guest bartenders as well as a food offering from Crown Melbourne’s French cuisine specialist, Bistro Guillaume.

The 34-person space has opened in time for World Martini Day on June 19.

The martini relies on just two ingredients, but within this simplicity, are infinite variations.

Opening proceedings, award-winning industry icon Dale DeGroff, known for influencing cocktail culture in the 1980s while working at New York’s legendary Rainbow Room, has created created three exclusive martinis for guests to sip on: Harry’s Original, the Grey Goose Millennium Dry and Grey Goose Martinié Speciale.



“We’re living in the most extraordinary time when it comes to cocktails and so I’m delighted to create the opening menu at Le Martini, a bar that is dedicated to this iconic drink," De Groff says.

"I wanted to show the evolution of the martini - from what was served in 1888 to the 19th and 20th centuries and paying tribute to the new millennium and so we’ve made that happen, all using the exquisite Grey Goose vodka, which has been my go-to vodka since I participated in the world release in New York City in 1997.”

Le Martini is said to offer "the intimate warmth and cosy feel of a speakeasy".

"We are delighted to open the doors to Le Martini, the world’s first Grey Goose bar, here in Australia, with such an exemplar of luxury, Crown Melbourne," says head of marketing at Bacardí-Martini Australia & New Zealand (phew!) Sander Janmaat.

Visitors can indulge in freshly shucked oysters with a classic mignonette, or a caviar experience with blinis and creme fraiche, or opt for whipped cod roe baguettes.

Le Martini is open now Thursday to Sunday from 5pm until late and is located on the ground floor, Crown Melbourne, Southbank.

For more info visit www.crownmelbourne.com.au/bars/LeMartini

So you have a very special night to celebrate with 39 mates?

So you and 39 of your closest friends have a special occasion that you would like to celebrate in serious style?

How about the most indulgent hotel package in Australia for a cool $49,999 per night?

Ovolo Hotels, an award-winning boutique designer hotel collection, has just launched Grey Goose Hotel By Ovolo - a collaboration between The Inchcolm in Brisbane and Grey Goose vodka.

It is billed as being ideal for a corporate retreat, an indulgent gathering with friends or an intimate wedding.

The deal includes accommodation for 40 people, a Grey Goose martini tower and five-hour beverage package, followed by a three-course dinner crafted by chef Ian Curley or MasterChef winner Diana Chan to the sounds of a live jazz band or DJ.

“This event is the perfect marriage of luxury accommodation combined with an elevated drinking and dining experience," says Andrea Gualdi, beverage creative director for Ovolo Hotels.

Guests will also have the opportunity to experience an intimate Martini Masterclass with Grey Goose’s Australian Brand Ambassador, learn how to shuck an oyster and indulge in the world of caviar with one of the world’s best producers of caviar, Simon Johnson.

Find out more information at: https://ovolohotels.com/ovolo/the-grey-goose-hotel/

# The Ovolo Group was founded by entrepreneur Girish Jhunjhnuwala and first entered the real estate market in 2002. It expanded into the hotel industry in 2010. The group has eight hotels and seven restaurants across Australia in Sydney, Melbourne, Canberra and Brisbane.