Hotel giant Accor has surpassed 150 franchise hotels across Australia and New Zealand, underlining its position as the largest and fastest-growing hotel franchise network in the Pacific region.
The milestone coincided with the annual Accor Pacific Franchise Conference taking place in Sydney, bringing together more than 270 franchise partners, hotel owners, industry leaders and Accor executives.
Over the past decade, Accor's Pacific franchise network has experienced significant expansion, particularly across regional and suburban markets, supported by growing owner appetite for globally recognised brands, strong distribution capability, loyalty-driven demand and operational efficiencies delivered through scale, the hotel group said in a media release.
Chief Franchise Officer for Premium, Midscale, and Economy, Leire Leoz, said the Pacific region has emerged as a strong growth market for franchising.
“Franchising is playing an increasingly important role in Accor's global growth strategy, and the Pacific region is a strong example of that momentum in action," she said.
"We continue to see strong interest from hotel owners seeking flexible operating models that allow them to retain the individuality of their assets while benefiting from the strength, scale and support of a global hospitality leader.”
Accor's franchise-forward strategy is a key driver of the group's long-term asset-light growth model, supporting expansion and strengthening owner partnerships across the Pacific.
Accor Chief Operating Officer in the Pacific region, Adrian Williams, said strong owner partnerships continue to underpin the growth of the franchise network.
“Our franchise network today represents a highly collaborative, performance-driven ecosystem built around owner success," he said.
"We continue to see strong demand from hotel owners who want access to Accor's powerful loyalty, sales and distribution platforms, while retaining the flexibility to run their hotels in a way that reflects their local character and identity. Importantly, many of our existing franchise partners continue to grow with us, with around half now owning multiple hotels within the network.
“At the same time, managed hotels remain strategically important to our long-term growth strategy across the Pacific. Our focus is on providing owners with the solutions that best suit their asset, market and long-term objectives.”
The Group will soon introduce its greet brand to the Pacific for the first time - another hotel brand in an already busy portfolio.
Accor currently operates more than 420 hotels across the Pacific region under brands including Sofitel, MGallery, Pullman, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, TRIBE, and ibis.
Image: The Sebel Yarrawonga Silverwoods. Supplied.
The milestone coincided with the annual Accor Pacific Franchise Conference taking place in Sydney, bringing together more than 270 franchise partners, hotel owners, industry leaders and Accor executives.
Over the past decade, Accor's Pacific franchise network has experienced significant expansion, particularly across regional and suburban markets, supported by growing owner appetite for globally recognised brands, strong distribution capability, loyalty-driven demand and operational efficiencies delivered through scale, the hotel group said in a media release.
Chief Franchise Officer for Premium, Midscale, and Economy, Leire Leoz, said the Pacific region has emerged as a strong growth market for franchising.
“Franchising is playing an increasingly important role in Accor's global growth strategy, and the Pacific region is a strong example of that momentum in action," she said.
"We continue to see strong interest from hotel owners seeking flexible operating models that allow them to retain the individuality of their assets while benefiting from the strength, scale and support of a global hospitality leader.”
Accor's franchise-forward strategy is a key driver of the group's long-term asset-light growth model, supporting expansion and strengthening owner partnerships across the Pacific.
Accor Chief Operating Officer in the Pacific region, Adrian Williams, said strong owner partnerships continue to underpin the growth of the franchise network.
“Our franchise network today represents a highly collaborative, performance-driven ecosystem built around owner success," he said.
"We continue to see strong demand from hotel owners who want access to Accor's powerful loyalty, sales and distribution platforms, while retaining the flexibility to run their hotels in a way that reflects their local character and identity. Importantly, many of our existing franchise partners continue to grow with us, with around half now owning multiple hotels within the network.
“At the same time, managed hotels remain strategically important to our long-term growth strategy across the Pacific. Our focus is on providing owners with the solutions that best suit their asset, market and long-term objectives.”
The Group will soon introduce its greet brand to the Pacific for the first time - another hotel brand in an already busy portfolio.
Accor currently operates more than 420 hotels across the Pacific region under brands including Sofitel, MGallery, Pullman, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, TRIBE, and ibis.
Image: The Sebel Yarrawonga Silverwoods. Supplied.
