Meet the airline that wants to smell good - and leave a sweet taste

What do you want when you fly with a budget airline?

Most of us would opt for a good fare, a flight that is on time, a comfortable seat and respectful service.

German airline Eurowings, however, thinks we want a signature fragrance.

Eurowings is a low-cost carrier headquartered in Düsseldorf, and it is a subsidiary of Lufthansa.

It announced this week that is will be launching a new signature fragrance, Burgundy Breeze, "for a fresh, unmistakable cabin ambience".

Along with that it will offer take off/landing  mint and fruit candy as a "sweet gesture" and new boarding music "a relaxing listening experience for boarding and disembarking".

Seriously!

A Eurowings press release says: "The flight experience is being expanded step by step to include innovative, multi-sensory elements. Every new “signature moment” – from boarding to leaving the aircraft – is designed to be emotionally moving and surprising and to create a travel experience that will remain a positive memory.

I'm checking whether the release is dated April 1. It isn't.

“We don't just want our guests to feel safe and well looked after, we also want them to be truly engaged - with all their senses,” says Clemens Strauss, head of customer experience, marketing & sustainability.

“Small, thoughtful details make the difference here – they create tangible brand experiences.”

Burgundy Breeze has been  developed in collaboration with Cologne-based fragrance marketing agency Scentcommunication. 

"The composition of sea salt, pink pepper, floral notes such as water lily and a warm base of wood and vetiver creates a fresh, harmonious cabin ambience that brings the ease of the brand to life on board".

When disembarking guests will receive a sweet in the airline's corporate colours Burgundy or Sky Blue, with a fruity cassis or refreshing peppermint flavour. 

The new sound design, meanwhile, was developed specifically for the Eurowings brand and "creates a relaxing and calming environment for all passengers". 

The specially composed pieces of music contain sound effects and sounds that make travellers think of a vacation as soon as they board the plane – for example, the sounds of nature or a plane taking off are mixed into the “Organic Electro” sound.

I'm speechless. Are we all keen to breathe in some Burgundy Breeze?  

It is getting easier to fly in and out of Ljubljana

Slovenia is riding a tourism boom and it is getting easier to fly in and out of its vibrant capital Ljubljana.

Ljubljana Airport (above) is set to expand its flight offerings in spring with the introduction of new routes from KLM and Eurowings, and increased flight frequency from Turkish Airlines and British Airways.

KLM will launch daily flights to Amsterdam starting in late March, providing up to 11 flights per week while Eurowings will begin flights to Düsseldorf in mid-April, offering three weekly departures.

One-way tickets from Ljubljana to Amsterdam by KLM, with onward connections worldwide via Schiphol Airport, start at €70.

The route with Eurowings will offer onward connections through Eurowings’ network to European vacation destinations. One-way fares start at €39.99.

Turkish Airlines will increase flights to Istanbul to 18 times per week in June, while British Airways will offer eight weekly flights to London Heathrow from June onwards.

With the addition of the new flights, the summer schedule will feature 27 connections from 24 carriers.

Ljubljana Airport saw a 13.3% increase in passenger traffic in 2024, reaching over 1.4 million passengers, with recovery approaching pre-pandemic levels. Top destinations included Istanbul, London, Frankfurt, Zurich, Paris, and Munich.