New partnership will see Accor rock hard

 

Global hotel giant Accor and Hard Rock International are joining together for global partnership covering loyalty, distribution, and international development.

The partnership is being promoted as enhancing the loyalty programs for both ALL Accor and Unity members, while broadening Hard Rock's distribution network. 

In addition, Ennismore, a fast-growing lifestyle hospitality company, will provide development and operational support, strengthening the growth opportunities for the Hard Rock brand portfolio. 

Guests can already experience the benefits of this partnership at Hard Rock Hotel New York, an iconic destination that reflects the energy and hospitality of the global brand

Hotels within the Hard Rock brand portfolio, including Hard Rock Hotels, Reverb by Hard Rock, Hard Rock Hotels & Casinos, and Hard Rock Hotel & Residences, will have the option to join the globally renowned ALL Accor distribution and loyalty platform, gaining access to over 125 million ALL Accor members worldwide. 

Accor will connect participating Hard Rock hotels to its global sales and distribution network, broadening the brand's reach, while Hard Rock continues to operate its own direct marketing and distribution channels.

“Hard Rock has always believed in the power of music, entertainment and hospitality to bring people together, and this partnership carries that spirit to more guests, in more places, than ever before,” said Jim Allen, chief executive officer of Hard Rock International. 

“Together with Accor and Ennismore, we are opening a new chapter for our brand, one that will introduce Hard Rock to exciting new destinations around the world and give Unity by Hard Rock members expanded access, reciprocal benefits and unforgettable new ways to experience our resorts.”

Image: Hard Rock Hotel New York lobby. Supplied