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Thursday 2 February 2023

[yellow tail] moves into the NOLO wine space

You know the NOLO craze is getting serious when one of Australia's biggest wine brands enters the fray.

With the "‘live better and healthier" theme very much in vogue for 2023, lower alcohol wines are proliferating. 

Many people are looking to moderate their alcohol consumption.

Enter [yellow tail]'s Pure Bright range, which is not only lower in alcohol (a bit) but also appeals to the calorie conscious.

The [yellow tail] team from Casella Family Brands says that "lower in alcohol drinks are a great option for anyone who wants to be more conscious of their alcohol intake'.

Here's the spiel: "The wines allow people to enjoy and participate in the wine occasion, with the same great taste, just less alcohol and fewer calories."

The range retails for between $8-10 a bottle - which certainly makes it affordable. 

The chardonnay has 85 calories per serving and just 9.6% alc/vol. It has some melon flavours and does taste like wine, unlike some of its NOLO rivals. The 2021 Pinot Noir, meanwhile, would be most acceptable served over ice on a warm day. 

All the wines contain fewer than 100 calories per 150ml serve.

The website is selling the chardonnay, pinot grigio and sauvignon blanc. No fruit source indicated on the labels. There is also a sparkling wine, a shiraz and a pinot noir on offer.

See here for details: 

The wines are available at Liquorland and First Choice stores, as well as at some independent outlets.  


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