Tuesday, 1 May 2018

Tangled up in booze. Now Bob Dylan is selling his "own" bourbon.

Singer-singwriter Bob Dylan, the voice of his generation, is launching his "own" brand of Tennessee whiskey called Heaven’s Door, named after his 1973 hit Knocking on Heaven's Door

The 76-year-old singer and Nobel literature laureate has teamed up with whiskey entrepreneur Marc Bushala, who is the co-founder and CEO of Kentucky Straight Bourbon Angel’s Envy, to release his own line of whiskies, set to be released later this month, Drinks Business reports.

The new company has been named Heaven’s Door Spirits and will produce a bourbon, a double barrel whiskey and a straight rye whiskey at a distillery house in a de-consecrated church in Tennessee.

Each bottle will feature Dylan’s distinctive welded iron gates created in his metalworking studio – Black Buffalo Ironworks.

“You don’t always find inspiration,” the singer said in a press release announcing the venture. “Sometimes it finds you. We wanted to create a collection of American whiskeys that would each tell a story.”

Speaking to The Guardian, Bushala defended the singer against claims that the move amounted to “selling out”, with some branding the project a “vanity project”.

Maybe Bob needs the money. As he once said: "People seldom do what they believe in. They do what is convenient, then repent."

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