East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Friday, 16 March 2018

Aldi gets behind half bottles of wine

Australian consumer trends often follow those in Britain - so look out for an increased range of entry level wines in half bottles in the not-so-distant future. 

UK supermarket chain Aldi is promoting a range of 37.5ml wine bottles, which are selling under screw caps for £2.99 a bottle (just under $AUD 4.50). 

The wines are being sourced from Romania - an increasingly prominent supplier of entry-level wines - and from Chile. 

“With more and more consumers opting for a healthier lifestyle, half bottles are a great way to still enjoy a midweek tipple with dinner, without needing to open a whole 75ml bottle of wine,” Julie Ashfield, managing director of corporate buying at Aldi told Drinks Business.

While half-sized bottles have had a somewhat mixed past, their popularity with British retailers appears to be on the up.

Last year Waitrose launched a range of half-sized bottles as part of its mid-tier Blueprint Wine range. Its range includes a Rioja (RRP £3.99), a white Burgundy (RRP £4.99), a Pinot Grigio from Veneto (RRP £3.49), a reserve claret (RRP £3.49), an Argentine Malbec (RRP £4.49) and a New Zealand Sauvignon Blanc (RRP £4.49).

Co-Op supermarkets, meanwhile, are trialling single-serve wine pouches across 598 stores nationwide under the Most Wanted label, in a bid to tap into convenience. 

The new 187ml pouches are available as either a Sicilian Pinot Grigio or a Mendoza Malbec, with a RRP of £2.49.

In Australia there has also been a Dan Murphy's/BWS-led push towards wine in cans produced by Fourth Wave Wines. Interesting times. 

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