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Wednesday 21 August 2013

A little peace and quiet can be a wonderful thing

We've all experienced them. Parents who blithely sit by as their offspring scream their lungs out, run rampant around the aircraft cabin or repeatedly kick the seats of those in front of them.

They smile, oblivious to the dagger looks from those sitting around them, apparently lacking in even basic parenting skills. 

On short-haul flights it is easy to slip on the noise-cancelling headphones and imagine you are somewhere else. On long-haul trips, as the toddler tornadoes turn up the volume with their screeching, it can be a lot harder. 

Nowadays some parents even take their badly-behaved youngsters into business class, proud of their right to annoy the hell out of other passengers. 

Now, low-cost carrier Scoot, an offshoot of Singapore Airlines, has announced the launch of its new product, ScootinSilence, a yellow zone for those who yearn for peace and quiet, joining two other Asian Airlines with similar schemes.

The airline boasts that guests seated in the ScootinSilence cabin from rows 21 to 25 (below) will enjoy "exclusivity and privacy in the 41-seat upfront cabin just behind ScootBiz, extra legroom and confidence that under 12’s will be someplace else".

At last an airline that listens to its customers and does something about the terrible tots plague. 

"Scoot is all about fun, great value and empowerment to choose only frills you value - baggage, meals, in-flight entertainment, comfort kits and now….peace and quiet," said Scoot CEO Campbell Wilson. 

“No offence to our young guests or those travelling with them – you still have the rest of the aircraft," he added. 

Scoot’s network now comprises 11 cities including Singapore, Sydney, Gold Coast, Bangkok, Taipei, Tokyo, Tianjin, Qingdao, Shenyang, Nanjing, and Seoul. To receive the latest news, updates and exclusive promotional offers, register at 

# In the wake of Scoot’s introduction of child-free quiet zones on their flights, Trip Advisor polled more than 1,800 Australians for their opinion. Almost two-thirds (61%) of the respondents said they will be willing to pay more for a seat in a child-free section, approximately 21% of the respondents said they will not, and almost 8% of respondents indicated that they have no preference. Slightly more than 11% of the respondents find the airline's policy offensive.

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