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Sunday, 8 June 2025

Vinarchy rings in the changes, including closing Banrock Station


The new Vinarchy global wine business has only been in existence for a few weeks, but major changes are already afoot. 

Among the changes announced this week: 

* The new business will invest $30 million to establish its Rowland Flat winery in the Barossa as a centre of excellence for premium and sparkling winemaking.

* Berri Estates in the Riverland will become Vinarchy’s primary commercial winemaking, packaging, and warehousing hub.

* Winemaking currently undertaken at the St Hallett winery in the Barossa and Hardy’s Tintara winery in McLaren Vale will see production moved to Rowland Flat for the 2026 and 2027 vintages respectively.

* The Banrock Station visitor centre and wetlands will close. 

* The company's global headquarters will be in Adelaide. 

“Adopting this twin-hub structure at Berri Estates and Rowland Flat allows us to consolidate our resources and expertise, strengthening the business and ensuring we remain competitive in the face of ongoing challenges in the global wine market,” said Joe Russo, Vinarchy’s Chief Supply Officer. 

“These important changes represent Vinarchy’s commitment to building a stronger winemaking footprint in South Australia.

“Both St Hallett and Hardys are critical brands for Vinarchy and we recognise the rich local history they have in the Barossa and McLaren Vale. 

@While our winemaking will move, our commitment to quality wines, local sourcing and premium cellar door experiences for these brands do not change.

“These wines will be made with the same grapes from the same regions, by the same winemakers, just at another winery.”

Vinarchy says it is committed to maintaining a compelling and sustainable cellar door footprint by focusing investment behind its primary brand experiences in South Australia: Jacob’s Creek, St Hugo (top image), Hardys, St Hallett, Grant Burge, Katnook Estate and Petaluma.

As part of these plans, Rolf Binder and Banrock Station cellar door and restaurant operations will close, although vineyard and viticulture operations at these sites will be unaffected.

"Vinarchy recognises these changes may create uncertainty for team members and is committed to supporting its people as changes are implemented progressively over the next 12 months," Russo added.

“We are deeply mindful of the impact these changes may have on our people.

“Where roles are affected, we are committed to supporting our teams through redeployment opportunities to other locations in many cases, or, where necessary, redundancy and outplacement support. We will continue to consult closely with our teams over the coming months as we make this transition.”

Vinarchy says it remains committed to its long-standing partnerships with regional suppliers and premium grape growers across the Riverland, McLaren Vale, Adelaide Hills, the Barossa and Coonawarra. 

Looking ahead, the newly appointed CEO of the merger between Accolade Wines and Pernod Ricard Winemakers Danny Celoni said: “I believe Vinarchy is well positioned to play a leading role in the future growth and expansion of the wine category. 

"Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth, differentiated innovation and value creation.”

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