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Tuesday, 15 June 2021

New guide for wine-loving visitors to West Australia

Heading west to taste some wines?

Wines of Western Australia, Wine Australia and Tourism Western Australia have created a new online and interactive wine tourism guide called The Wine Adventurer designed to inspire and inform international and domestic visitors and help them plan trips into the state's many and diverse wine regions. 

Eight wine regions are featured in an easy-to-navigate e-brochure that includes each region’s unique wine tourism experiences and hero wine varieties.
 
The Swan Valley, Perth Hills, Peel, Geographe, Margaret River, Blackwood Valley, Southern Forest and Great Southern each have a section  with practical information such as driving distances, climate, harvest times, soil types as well as tips on what to eat, where to stay, what to do and must-see attractions.
 
The 60-page guide features more than just wine, there is a cross section of experiences including, authentic regional dining, art and museums and cosy vineyard stays like at Mandoon Estate in the Swan Valley (above)..
 
From the accessible Swan Valley, an easy 25-minute trip from Perth CBD, to an epic road trip of 4.5 hours to the Great Southern, The Wine Adventurer is a very useful resource.

Launching The Wine Adventurer,  Wines of WA CEO Larry Jorgensen said it is the first detailed wine tourism guide of its kind in Australia.
 
“People love visiting wine regions and The Wine Adventurer makes it easy for them to discover and find information about WA’s wine tourism experiences  in one place, and it’s interactive, so if they want to book or find more info they can click through,” Jorgensen said.
 
“The Wine Adventurer is designed to work with wineries that have a unique bookable experience such as a wine flight tasting, vineyard tour, barrel room wine and food pairing, or a degustation lunch.
 
“There’s assistance through Wines of WA to help wineries create bookable experiences and be featured on The Wine Adventurer.
 
“For the international travel industry, it’s an important tool that raises awareness of WA’s wine region experiences, and it makes it easier for them to start incorporating wine experiences into itineraries driving visitors into the regions once borders reopen. 
 
“It’s also an excellent resource for businesses that service visitors such as cellar doors, visitor centres, attractions, restaurants, accommodation providers and for media writing about WA’s wine regions.”
 
There is a supporting media kit and media library of stunning imagery and video by renowned south-west photographer Frances Andrijch. 
 
Jorgensen said that Wine Adventurer would be updated bi-annually to remain accurate and relevant.
 
The Wine Adventurer can be found here on WesternAustralia.com and at winewa.asn.au here

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