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Thursday 15 April 2021

Reyne falls for new Coopers beer release

Family-owned Adelaide brewers Coopers are releasing a new IPA they say is distinctly Australian in flavour. 

The full-flavoured beer uses a blend of Australian exotic hops with citrus notes of mandarin and orange as well as piney and passionfruit characteristics.

And one of the most iconic voices of Australian rock is getting behind it.

Legendary Australian singer songwriter James Reyne is helping launch the beer by featuring in an upcoming creative campaign shot at the iconic Silverton Hotel in Broken Hill (where Mad Max was originally filmed) and performing at a series of trade events being held across the country in April.

Managing director and chief brewer Dr Tim Cooper said the brewing team had spent many months honing the unique hops blend to develop a distinctly Australian take on the traditional IPA. 

“IPAs continue to grow in popularity among craft beer drinkers,” he said. “Australians are also turning to local brands they know and trust. So while there is a large number of overseas styles in the market, we saw demand for a great tasting IPA with a distinct local touch. 

“We’re very mindful about when to bring out a new beer and an enormous amount of time goes into getting it right. We’ve come up with a great tasting Australian IPA that will suit any occasion.” 

Former Australian Crawl frontman Reyne was one of the first artists to take part in the current Coopers Live, Loud and Local series, started last year to support pubs and musicians recover from the Covid-19 shutdowns. 

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