East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Tuesday, 20 April 2021

Australians turn to drink - and wine in particular

Maybe it is a result of coronavirus, but the number of Australians drinking alcohol has increased for first time in four years - powered by wine, spirits and RTDs.

New data from Roy Morgan’s Alcohol Consumption Report shows the proportion of Australians who drink alcohol increased by 0.8% to 67% in 2020 – the first year-over-year increase since 2016 when 69.6% of Australians drank alcohol. 

In 2020, a total of 13,337,000 Australians (67.0%) aged 18+ consumed alcohol in an average four-week period, up from 13,021,000 (66.2%) a year earlier.

Driving this increase were significant increases for wine and spirits during the Covid-19 pandemic that impacted 2020 figures . 

The number of Australians drinking wine increased from 8,065,000 (41.0%) to 8,814,000 (44.3%) – an increase of 3.3%  over the year.

In addition, there were 6,277,000 Australians (31.5%) drinking spirits in 2020, up from 5,465,000 (27.8%) a year earlier – an increase of 3.7% points. 

Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,101,000 Australians (10.7%) up to 2,392,000 Australians (12.0%).

Outside these three categories the long-term trends continued with fewer Australians drinking beer, cider, liqueurs and fortified wines in 2020.

Beer led the decline and was down from 7,353,000 (37.4%) in 2019 to 6,878,000 (34.6%) in 2020. 

The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

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