Friday, 2 September 2016

Lego never loses its allure

It is a simple collection of interlocking bricks, but Lego somehow has a global appeal.

No fewer than 600 billion Lego parts have been sold since the toy brand was launched in Denmark in 1949 and last year Lego was named the "most powerful brand" in the world, overtaking Ferrari.

The basic bricks are accompanying an array of gears, figurines and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings and working robots. 

Anything constructed can then be taken apart again, and the pieces used to make other objects. So simple, but so popular.

In Australia, Brickman Experience, the country's largest exhibition made entirely from Lego has enjoyed sell-out tours in Melbourne, Sydney, Brisbane, Perth and Auckland and is now headed for Hobart for the school holiday - running from September 27 to October 9 at Princes Wharf 1, Castray Esplanade.

The exhibition features the complete collection by Ryan McNaught, including 60 original works made using over 5 million bricks.

In addition to McNaught's pieces, works from other Lego artists will be on display, based around the theme of "transport".

"Lego brings people together, everyone loves it - kids, parents, grandparents, everyone has a memory of playing with Lego," says McNaught.

BRICKMAN EXPERIENCE. Hobart: Princes Wharf 1, Castray Esplanade, September 27-October 9. 

Open daily. Booking advisable. Tickets on sale from September 7 at www.ticketek.com.au.

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