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Friday 26 February 2016

The Huon Valley: aiming for global recognition

There are many great gourmet valleys around the world. Think of the Loire Valley in France, the Napa Valley in California and the Barossa Valley in South Australia. 

Now the people of a bucolic region in southern Tasmania want to add another valley to the list of great food and wine destinations: the Huon Valley.

In a bid to have the Huon, population 16,000, recognised as "one of the great valleys of the world", the Huon Valley Council and marketing agency RedJelly has developed a new logo and marketing plan to help spread the word.

And while many people may not have heard of the Huon they have almost certainly heard of several of its gourmet products, which range from Huon Aquaculture salmon to award-winning wines from Home Hill, goat cheeses from Tongola, saffron from Tas-Saff and artisan ciders from Willie Smith's, Pagan and Franks.

You might have heard of Gourmet Farmer Matthew Evans, who is about to launch a restaurant in the Huon, or perhaps of renowned sushi chef Masaaki Koyama, or maybe the village of Cygnet and its many caf├ęs. Or have sampled the boutique wines of Sailor Seeks Horse or Two Bud Spur, or enjoyed a Cygneture chocolate. 

Leading viticultural expert Dr Richard Smart, a world authority, says: "The climate is the ultimate determinant and the Huon should be recognised as Tasmania's finest wine region in 30 years time."

Now the Huon Valley wants to out its charms to the rest of the world. 
The new branding will be officially launched at the Taste of the Huon festival in Ranelagh on March 13 - but here is a sneak peek.

"Despite the distinctiveness of the Huon, both in name and appearance, it is a long way from being recognised in the same light as the other valleys," says the spiel. 

"Product of the Huon" is a celebration of authenticity, and dedication to craft, and pride. It is an initiative of Huon Valley Council and has wide support among growers, producers and makers

The PR campaign will include posters, cooking aprons, T-shirts, caps, a website and PR and social media activities.         

The Huon is the southernmost region of Australia and its largest town is Huonville, followed by Cygnet, Geeveston and Franklin. 

Famed for its apple growing, the Valley was first settled by British colonists in the 1840s. Today over 80% of Tasmanian apples originate in the valley, which also produces cherries, berries and stone fruit - as well as providing the milk for Bruny Island Cheeses and the local 2Cow Cheese. 

For more details visit 

# The writer is a brand ambassador for Product of the Huon Valley 

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