To celebrate the 70th anniversary of Santa Margherita Prosecco Superiore, the Italian wine brand will be the official Gold Partner of the 2022 St Ali Italian Film Festival taking place nationally from September 13-October 16.
One of the largest celebrations of Italian cinema outside of Italy, the film festival will present Italian blockbusters and classics on the big screen.
Throughout the festival partnership, Santa Margherita will pay homage to the first Prosecco Superiore made in 1952 by Santa Margherita in Conegliano-Valdobbiadene (where I happened to visit last month).
Cinemagoers attending opening nights across Melbourne, Sydney and Brisbane will experience a pop-up bar experience from Santa Margherita.
"The 70th anniversary of the Prosecco Superiore is a momentous occasion for Santa Margherita," said brand ambassador Erika Gallon. "We can’t wait to transport cinema goers to the world of Italy and experience the la dolce vita way of life.”
Which may just be gilding the lily a little bit.
2022 dates and locations
Sydney September 13 - October 12: Palace Norton | Palace Verona | Chauvel Cinemas | Palace Central
Canberra September 14 - October 12: Palace Electric
Melbourne September 15 - October 12: Palace Balwyn | Palace Brighton Bay | Palace Cinema Como | Palace Westgarth | The Kino | The Astor | Pentridge Cinemas | Cinema Nova
Adelaide September 21 - October 16: Palace Nova Eastend | Palace Nova Prospect
Perth September 22 - October 16: Luna Leederville | Luna on SX | Windsor Cinema | Palace Raine Square
Brisbane: September 21 - October 16: Palace James St | Palace Barracks
Byron Bay: September 23 - October 9: Palace Byron Bay
Santa Margherita Prosecco Superiore is available at Dan Murphy’s and BWS stores nationally with an RRP of $20.