Up-market Australian burger chain Grill'd is going where its rivals have not by releasing its patties for sale in supermarkets.
Grill’d today launched a retail range of their burger patties exclusively at Coles stores.
Available in-store and online at Coles stores nationally, the Grill’d range starts at $8 for a 2-pack and includes three options.
Coles says its research shows one in two Australians say they have an interest in recreating their restaurant or takeaway dinner in their own kitchen, and a "familiar taste" is the top driver of meal choice.
The popular burger restaurant has been flipping burgers for 21 years and has grown to 174 burger restaurants across the country.
Grill’d founder and managing director Simon Crowe said he was excited to expand the restaurant to the supermarket, giving more Australians the opportunity to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good," he said. "This next chapter in our story is very exciting as we take our products into peoples’ homes.
“Having our burgers available nationally at Coles, allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Coles Chief Commercial Officer Anna Croft said: “We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” she said.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant quality meals in their own kitchens - and that’s exactly what we hope to achieve by offering the new Grill’d burger range.
“This launch is the latest example of how we’re listening and responding to our customers, giving more Australians access to premium and convenient meal options at a price that offers real value.”
To celebrate the launch, each product will be offered at an introductory price of $1 off the regular price for the first four weeks. To shop the range visit: coles.com.au
The Grill’d range is:
Grill’d Signature Beef Burgers (2-pack): $8.00 / $4 per serve
Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack): $10.00 / $5 per serve
Grill’d Signature Beef Burgers (4-pack): $12.50 / $3.15 per serve (available in selected stores).
Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack): $10.00 / $5 per serve
Grill’d Signature Beef Burgers (4-pack): $12.50 / $3.15 per serve (available in selected stores).
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