Tauranga, the fifth-biggest city in New Zealand and heartbeat of the Bay of Plenty, has never had an international hotel. Until this week.
New Zealand's largest hotel operator, Accor, has just opened Mercure Tauranga, marking the global giant's arrival in the region.Formerly Hotel Armitage and Conference Centre - located in the heart of Tauranga's CBD - the 80-room hotel has been refurbed and rebranded as a Mercure after a multi-million-dollar project.
Accor's New Zealand portfolio now comprises 49 hotels.
Adrian Williams, Accor's Chief Operating Officer in the Pacific region, said the opening reflects strong confidence in Tauranga and its evolution as a key regional hub.
“Tauranga has been a focus for us for some time," he said. "Tourism earnings rose by 5% last summer, underscoring the Bay of Plenty's strong fundamentals and increasingly important role in New Zealand's tourism and business landscape..
“As the first internationally branded hotel in the city, Mercure Tauranga represents a significant milestone for the local industry. It allows us to bring global standards, distribution and loyalty to the market, while supporting the continued evolution of Tauranga as a compelling destination for both domestic and international travellers.”
The latest Accor addition comes as the Bay of Plenty rebuilds momentum following recent weather events, including Cyclone Vainu.
The refurb has including upgrades to guest rooms, public areas, and food and beverage spaces," accor says in its media release. Further enhancements, including conference facilities and recreational amenities, are planned for later.
Accor's New Zealand portfolio spans key gateway cities and leisure destinations including Auckland, Queenstown, Christchurch, Wellington, Rotorua and Lake Tekapo, with 17 brands currently in operation across the country.
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