Ai is already stealing jobs in the wine business

Bad news for sommeliers and wine sales professionals: your jobs are already being replaced by AI.

French company Etinsy has begun placing its AI wine merchant kiosks into stores selling wine, the wine-searcher news hub reported.

Supermarkets in France have installed installed the AI units in their wine departments in a bid to help customers choose wines, radio station FranceInfo has revealed. 

The Etinsy AI Advisor (dubbed "Advisor Elio") is promoted as the "first AI-powered humanoid advisor dedicated to the wine and spirits aisles in supermarkets".

Housed in a kiosk similar to those seen in many fast-food restaurants, Elio is designed to respond to vocal prompts.

"Elio is a true virtual wine merchant with whom the customer interacts naturally, verbally, just as they would with a professional in a specialized shop," the Etinsy company says on its website.

France's wine merchants' union is, not surprisingly, unimpressed.

"It's not exactly our definition of the term 'wine merchant'," said professional wine merchants' union (Syndicat des Cavistes Professionels) president Johannes Marcon.

"The true added value is having a real person who can convey their passion and their connection with the winemaker," he added. "It's totally subjective and sometimes disingenuous, but at least it's not impersonal."

The kiosks are expected to roll out across selected stores in the rest of France.

Etinsy, based in a small village outside Martigues in the south of France, says on its website that the "advisor helps every customer find the right product quickly and without waiting, while freeing up in-store teams and improving sales performance.

"Developed from 12 years of field experience, Advisor addresses a real problem in brick-and-mortar retail: the lack of readily available, consistent, and reliable in-store advice. 

"Advisor is an in-house developed technology, protected by patent applications, designed to provide neutral and instant advice, improve the customer journey, and directly contribute to department performance.

"Etinsy develops an in-store advisory solution capable of improving the shopping experience, reducing the operational workload of teams, and increasing sales performance. 

 "Our technology is designed to deliver reliable, instant advice perfectly tailored to each store."