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Yalumba's Y Series wine range, drinks retailer Endeavour Group, and 4 Pines Brewing Co will combine to celebrate World Earth Day on April 22.
The trio will aim to transform everyday purchases into making a tangible national impact on the environment.
The Our Power, Our Planet campaign will see every purchase of 4 Pines Pacific Ale cans or Y Series wines directly fund the planting of native flora and the restoration of vital bushland across the country.
Dan Holland, Chief Corporate Affairs and Sustainability Officer at Endeavour Group, outlined said that Earth Month across April serves as a powerful reminder of the collective action needed to protect the planet.
“At Endeavour Group, we believe that when our customers, trade partners and our team act together, we can make a difference with even a day-to-day choice of which drinks to enjoy,” he said.
Dan Holland, Chief Corporate Affairs and Sustainability Officer at Endeavour Group, outlined said that Earth Month across April serves as a powerful reminder of the collective action needed to protect the planet.
“At Endeavour Group, we believe that when our customers, trade partners and our team act together, we can make a difference with even a day-to-day choice of which drinks to enjoy,” he said.
Throughout April, 4 Pines Brewing Co. has committed to planting one native tree, shrub, or groundcover for every carton of 4 Pines Pacific Ale sold. This initiative contributes to a multi-year partnership with Landcare Australia.
Simultaneously, Y Series is ramping up its conservation efforts. It is pledging to regenerate 10,000
square metres of koala habitat from proceeds raised throughout April in partnership with Greenfleet.
"Through our Y Series Earth Month campaign, we aim to make a tangible and positive impact on the environment by planting vegetation in areas that need it most," says winemaker Sam Wigan.
"Sustainable practices go beyond our winemaking. It’s about our community, its people and future
generations.”
Recent Y Series releases ($15-16) include Y Series Lighter Cuvée, Y Series Pinot Grigio 2025, Y Series Lighter Pinot Grigio 2025, Y Series Riesling 2025, Y Series Chardonnay 2025 and Y Series Lighter Shiraz 2024.
I’m working through the wines right now: the chardonnay is very good value and pinot grigio is fine. The lighter shiraz and pinot grigio didn’t work for me. They tasted like they’d been diluted with water.
Products can be purchased during April at any Dan Murphy’s or BWS outlet, or via their online stores.
Products can be purchased during April at any Dan Murphy’s or BWS outlet, or via their online stores.
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