There is a fine line between audacious marketing and being downright offensive.
Travis Fuller, MD of Kilikanoon Wines in the Clare Valley, posted this gem from the Wine Paris trade fair on social media this week.
It's not a joke - it is an actual brand from Laungeudoc wine producer Vignobles Vellas, a family business that dates back four generations to 1929 and has multiple vineyards across the region.
The family say: "Our slogan is to strive for excellence, authenticity and innovation. Making exceptional wines that release real emotions, bringing out a unique terroir through each of our vintages."Hmm. not sure that this reflects that. And it is one several labels in similar vein.
The website says: "With innovative packaging, creativity is one of our true strengths".
The wine in question is a classic southern blend of shiraz, grenache and mourvedre that is recommended to pair with duck dishes and cheese. It gets good reviews online.
Maybe something was lost in translation. Or maybe not.
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