Pipers Brook, one of Tasmania’s pioneering wine brands, is aiming for greater recognition on the Australian mainland.
The 52-year-old family-owned producer has signed with Pure Wine Co as the exclusive national mainland distributor for Pipers Brook Vineyard, also including Kreglinger Sparkling, Pipers Tasmania and Ninth Island labels, effective March 2026.
The partnership brings together one of Australia’s premium wine distributors and an award-winning cool-climate Tasmanian producer.
“With a shared focus on quality, heritage, and innovation, the collaboration will strengthen access to these iconic Tasmanian wines across on-premise and retail channels throughout Australia, excluding distribution in Tasmania, which will continue to be managed by the Pipers Brook team directly,” the media release says.
Established in 1974, Pipers Brook Vineyard is situated in Tasmania’s north-east and is one of the island’s pioneering cool-climate sites.
Under the stewardship of the de Moor family of Launceston, Pipers Brook has access to grapes from sites in Pipers Brook and the West Tamar.
Paul de Moor, managing director of Pipers Brook Vineyard, said the partnership marks a strong step in expanding the national presence of the portfolio.
“Partnering with Pure Wine Co reflects our ambition to continue growing the presence of our iconic Tasmanian wines nationally,” he said.
“Pure’s values, people, and track record in the premium category make them an ideal partner to represent our brands. We see tremendous opportunity ahead to deepen engagement with trade and consumers who seek authenticity, provenance and quality.”
No comments:
Post a Comment