Australians have a growing appetite for food experiences across Vietnam - from street eats to Michelin-starred eateries.
BestPrice Travel is one of the companies leading the way with food tours designed for Australian travellers who are increasingly seeking immersive culinary experiences.
Vietnam has emerged as a leading destination for food-focused adventures, the company says.
That coincides with Australian tourism to Vietnam continuing to surge, with a 35.4% increase in arrivals recorded in the 2024-2025 financial year alone.
That coincides with Australian tourism to Vietnam continuing to surge, with a 35.4% increase in arrivals recorded in the 2024-2025 financial year alone.
More than ever, Australian travellers are seeking authentic, hands-on culinary experiences that connect them to local cultures -through food, farming, and regional flavours.
In recent years, Vietnam has experienced a culinary renaissance.
In recent years, Vietnam has experienced a culinary renaissance.
With nine restaurants awarded a Michelin star across Hanoi, Ho Chi Minh City, and Danang , the Asian country is increasingly gaining global recognition.
This gastronomic boom has gone hand-in-hand with the rise in food tourism as travellers are increasingly seeking immersive experiences ranging from street food tours and regional tastings to hands-on cooking classes and market visits.
BestPrice Travel aims to set itself apart by offering culinary journeys that connect Australians directly with Vietnamese chefs, farmers, and coffee artisans.
“It is no longer just pho and banh mi that travellers are indulging in - Vietnam’s evolving Michelin scene is highlighting new levels of culinary sophistication, all rooted in homegrown produce," says Khuc Tan Dung, founder and CEO of BestPrice Travel.
"Australians, much like Anthony Bourdain, who championed putting Vietnam on the global culinary map, can’t get enough of it and neither can Luke Nguyen, who understands the Australian appetite with over seven TV shows to date focused on Vietnamese cuisine.
"And it It is not just the food scene; Vietnam’s vibrant coffee culture is also drawing attention. The country is home to over 640,000 coffee farms.
Fuelling this culinary evolution is a new generation of young, creative Vietnamese chefs.
BestPrice Travel says its "curated culinary journeys" go beyond sightseeing. Strong local networks allow them to design immersive food tours, incorporating sustainable tourism practices that support local chefs, producers, and communities.
The tours allow the chance to visit and dine in a 140-year-old preserved French colonial villa housing Spices Villa in Hanoi’s old quarter.
“Australians are among the world’s most passionate travellers, especially when it comes to food,” says Khuc Tan Dung.
“We don’t’ just organise tours, we’re food story curators, taking guests through Vietnam’s culinary culture journey, from Hanoi street food tables to fine dining in Danang, ending with a simple family meal in the Mekong Delta, where guests have picked the produce themselves and cooked with the host.”
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