Global hotel giant Hilton has unveiled its 25th brand, the new Outset Collection by Hilton, which aims to capitalise on travellers’ growing appetite for boutique-like properties that don’t feel like chain hotels.
The new Outset Collection by Hilton will target upscale independent hotels looking to join a major chain.
Chris Silcock, Hilton’s president of global brands and commercial services, said the brand’s first hotel will be open and taking bookings in November.
The hotel group is in "active conversations with owners" at "more than 60 properties, Silcock said. Some have signed contracts, while others have commitments in place.
"The first hotel will be open and taking bookings in November," he said.
The new brand's long-term growth target encompasses more than 500 hotels in the US and Canada alone.
Outset Collection by Hilton, which will include the Acme Hotel Chicago (above), will be the company’s eighth brand in its growing lifestyle portfolio.
The hotel group is in "active conversations with owners" at "more than 60 properties, Silcock said. Some have signed contracts, while others have commitments in place.
"The first hotel will be open and taking bookings in November," he said.
The new brand's long-term growth target encompasses more than 500 hotels in the US and Canada alone.
Outset Collection by Hilton, which will include the Acme Hotel Chicago (above), will be the company’s eighth brand in its growing lifestyle portfolio.
The collection’s first hotels will begin welcoming guests later this year, with bookings available on Hilton.com starting from next month.
“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it," says Chris Nassetta, president and CEO, Hilton.
"Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travellers around the world.
"By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”
Outset Collection will join a Hilton lifestyle portfolio which also includes NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto.
* Hilton has a portfolio of 25 brands comprising more than 9,000 properties and over 1.3 million rooms, in 139 countries and territories. Visit stories.hilton.com
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