Your hotel stay with a Caption

There have been myriad motor vehicles with really odd names.

The Mitsubishi Minica Lettuce comes to mind. The Toyota Kluger, the Daihatsu Naked, the Peugeot Bipper Tepee, and Isuzu Mysterious Utility Wizard are other examples.

Some are just embarrassing, like the Ford Probe, and the Honda Life Dunk. Or the Suzuki Fronx. 

Now hotel chains are also getting into the eccentricity act.

Hyatt Hotels Corporation has announced that its lifestyle brand Caption by Hyatt will make its Australian debut with the opening of Caption by Hyatt Central Sydney (above) on October 13.

My dictionary tells me a caption is "a title or brief explanation accompanying an illustration, cartoon, or poster". Do they mean Captain, perchance? Apparently not. Captivate? No again.

Caption it is. Not as bad as the Gross Hotel, or The Grand Oral Hotel - both in Turkey - but meaningless and silly all the same.

The media release says "the new property blends cutting-edge design with a strong focus on local community, sustainability, and creative expression".

Furthermore, "part of Hyatt's global portfolio of more than 1,300 properties, Caption by Hyatt redefines hospitality for modern travellers with flexible, tech-enabled stays and a vibrant, community-first ethos."

The brand already has locations in the United States, Japan, and China - and Sydney marks its first footprint in the southern hemisphere.

Unfortunately, the marketing words are as silly as the name.

We are told: "Guests can expect a guest-led, host-supported experience".

Apparently that means mobile check-in and keyless room entry. So less staff.

“We're thrilled to bring Caption by Hyatt to Australia, starting with Sydney," says Temara Exton, the hotel general manager.

"The brand is all about people and place - creating genuine connections between travellers, locals, and the Haymarket neighbourhood we share.

"With self-activated experiences, purposeful design, and F&B at the heart, including Talk Shop, our all-day social space, we've created places for the community to connect."

For more info visit www.hyatt.com.