South Korea wants more tourists - but wants them outside the busy metropolis of its capital, Seoul (above).
The Asian nation this week launched a K-tourism innovation task force, a new initiative aimed at boosting visitor arrivals.
The public-private partnership is tasked with promoting more visitation by leveraging the global interest in Korean culture, news hub Travel Mole reports.
The task force is led by Minister of Culture, Sports and Tourism Chae Hwi-young, and includes more than 20 members across government, academia and the private sector.
The new body plans to meet bi-monthly to discuss strategy to increase inbound tourism, and improve visitation numbers to regional destinations.
The task force includes representatives from the Korea Tourism Organization, Korea Airports Corp., Korea Railroad Corp., and Korea Transport Institute.
Minister Chae said it aims to take a leaf out of Japan’s tourism playbook: “Although K-culture is enjoying enormous global influence, we need to carefully examine what Japan has done well over the past decade.”
One of the main challenges is dispersing tourism away from the Seoul metropolitan area to lesser-visited regional destinations, he said.
This includes encouraging airlines to launch more flights to the regions.
“With the K-tourism innovation task force, we will move beyond Seoul and ensure that communities across the country share in the benefits of a thriving tourism ecosystem,” Chae said.
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