Marriott International's Moxy hotel brand has enjoyed much success since he first Moxy Hotel was opened in Milan in 2014.
Just 11 years on, Marriott has opened its 100th Moxy hotel in Europe, the Middle East, and Africa (EMEA) with the debut of Moxy Belfast City (above).
The Moxy brand aims to offer fun, affordable stays. I've tried three: Glasgow, Milan Malpensa and Sydney Airport.
Set in the centre of Belfast, the 179-room property is the first Moxy in Northern Ireland.
A partnership with MHL Hotel Collection, the conversion project features the signature Moxy vibe - from a lobby where guests check in at Bar Moxy with a welcome drink, to buzzing communal spaces.
Like its siblings, the hotel is promoted as offering grab-and-go bites and a fun vibe.
It is within walking distance of Belfast City Hall, Ulster Hall, Victoria Square, and the nightlife area: Cathedral Quarter.
“Reaching 100 hotels in EMEA is a proud moment for the Moxy brand,” said Neal Jones, Chief Operating Officer for Europe & Africa Premium & Select, Marriott International (phew!)
“Moxy Belfast City captures everything our guests love -bold design, energetic service, and a sense of fun that’s unmistakably Moxy. We’ve been challenging traditional hotel stays since the brand launched a decade ago, and now 60% of our global portfolio is in this region.”
After Belfast - not my favourite destination, I'm afraid - another five Moxy properties are scheduled to open this year in Europe in Lisbon, Dublin, Hamburg, London’s Piccadilly Circus, and Paris’s La Villette.
Moxy - part of the Marriott Bonvoy portfolio - has built a reputation for industrial design, vibrant social areas, and youth appeal.
Paul Higgins, partner at MHL Hotel Collection, said: “We’re thrilled to be the 100th Moxy and the first in Northern Ireland. Belfast’s energy and character make it the perfect home for a brand that thrives on connection, fun, and innovation.”
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