Accor adds four Elanor hotels to its Australian portfolio

Four high-profile Elanor Investors Group hotels in Australia are to be re-branded to Accor properties next month. 

Byron Bay Hotel and Apartments will re-brand to The Sebel Byron Bay, Barossa Weintal will re-brand to Mercure Barossa Valley, Clare Country Club will re-brand to Peppers Clare Valley and Adabco Boutique Hotel Adelaide (above) will re-brand to Mantra Wakefield Adelaide. 

The brand conversions "will enable each hotel to benefit from Accor's powerful global distribution, award-winning loyalty platform ALL Accor, and deep regional expertise".

The rebranding of Peppers Clare Valley and Mantra Wakefield Adelaide will follow the completion of planned refurbs. 

The Sebel Byron Bay marks Accor's return to Byron Bay. 

The switches are being delivered in collaboration with 1834 Hotels, which manages the assets of the fund and will oversee day-to-day operations. 

Adrian Williams, Chief Operating Officer of Accor in the Pacific region, said: “We're thrilled to welcome these outstanding hotels and resorts into the Accor network and to deepen our long-standing partnership with both Elanor and 1834 Hotels.

"These hotels are well positioned in key regional and leisure destinations and we are confident they will see immediate benefit from our scale, systems and support. By joining our franchise network, each hotel gains access to Accor's global distribution system and award-winning loyalty programme - ALL Accor. We take a sophisticated and hands-on approach to franchising, working closely with our partners to provide the tools, insights and local support they need to succeed.”