Monday, 4 August 2025

Peppers brand makes a return to its roots in the Hunter Valley


One of Australia's most recognised boutique hotel brands is to make a return to the location where it started.

Accor today announced the rebrand of the Grand Mercure The Vintage to Peppers Hunter Valley following a multi-million dollar refurbishment of the property.

In a milestone moment for the brand, Peppers returns to where its story began - the wine country of the Hunter. 

Associated with "refined indulgence, personal service, and immersive escapes in spectacular destinations" since the first Peppers Guest House property was launched, Peppers now writes a new chapter. 

Owned by long-standing duo Stevens Group and Accor Vacation Club, along with additional partners, the now-reimagined hotel features a collection of one-, two-, and three-bedroom villas (above) upgraded to reflect "a contemporary aesthetic". 

All apartments underwent a full ceiling-to-floor upgrade, featuring refreshed lighting, modernised kitchens, elegant furnishings, and new textures. 

Located within the ‘The Vintage’ precinct, Peppers Hunter Valley is surrounded by vineyards, countryside, and the championship-standard 18-hole Greg Norman-designed golf course.

The precinct is undergoing further transformation, with the team behind NINETEEN set to launch a new Mediterranean-inspired restaurant and bar, Mezze, upstairs. 

“The return of Peppers to the Hunter Valley is a proud and symbolic moment for us," said Adrian Williams, Chief Operating Officer of Accor in the Pacific region. 

"This is where the Peppers story began, and to see the brand come full circle – now elevated, refreshed, and reconnected to its roots – is incredibly special. 

"The transformation of this property reflects the strength of our partnerships and the continued demand for meaningful, premium escapes that balance charm with sophistication. Peppers Hunter Valley is not just a beautiful place to stay – it is a return to what makes travel personal, local, and unforgettable.”

Rooms start from $499* per night. To book, visit ALL.com

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