China syndrome lifts Australian wine exports

China's renewed appetite for Australian wines has helped drive a 13% increase in export values over the financial year 2024-2025.

In the 12 months ended June 2025, Australian wine exports also increased 3% in volume,  Wine Australia’s Export Report released today reveals.

Peter Bailey, manager, Market Insights, Wine Australia said the latest data shows the impact of the China market reopening in March 2024 is beginning to stabilise.

“The year-on-year increase in exports was almost entirely driven by mainland China after tariffs on Australian bottled wine were removed at the end of March 2024," Bailey said.

"Over 12 months have passed since tariffs in mainland China were removed and the initial surge in exports has eased, resulting in 85 million litres of wine exports to the market in the 12 months ended June 2025, worth $893 million.

“The quarter ended June 2025 was 35% smaller in value than the same quarter in the previous year. This indicates that the level of exports to mainland China may be normalising after the initial re-stocking phase.

“The return of mainland China offers a valuable market, with global wine consumption at its lowest level since 1961. However, it has only had a small impact on total export volume, as the volume shipped to mainland China is half of what it was at its peak in 2018.

“This reflects the decline in wine consumption in the Chinese market over the last five years; the market is now only a third of the size it was in 2019."

In the past 12 months, imports from France, Italy, Spain, and Chile to China have all declined.

Exports from Australia to the rest of the world declined by 11% in value to $1.59 billion and 6% in volume to 554 million litres. 

While the decline in value was mainly driven by Hong Kong as sales transitioned to mainland China, the drop in volume reflected a reduced supply of Australian wine available for export after three smaller vintages, as well as declining demand from key export markets.

In a concerning stat, Australian wine exports to the United States declined by 10% in volume to 111 million litres and 12% in value to $314 million, the lowest value in over two decades.

The US wine market continues to face headwinds that developed after the Covid-19 pandemic, leading to reduced overall wine consumption in the last five years, Wine Australia said.

Health and wellness concerns, particularly among older wine consumers, lack of attachment recruitment to the category from younger generations, increased competition from other alcoholic beverages, high wholesaler inventories, and ongoing economic and political uncertainty, including import tariffs, have all contributed to a suppressed outlook for wine exports to the market in the near-term.

The top export destinations by value were:

* Mainland China, up 123% to $893 million
* United Kingdom, down 1% to $350 million
* United States, down 12% to $314 million
* Canada, up 7% to $157 million, and
* Hong Kong, down 54 per cent to $127 million.

For more information, see Wine Australia’s Export Report