Unrest in Champagne as workers strike

There is unrest at some of the major Champagne Houses with workers going on strike this week over pay rates and job security.

Workers at Louis Vuitton Moët Hennessy Champagne houses in Reims walked out - and employees from Pernod Ricard’s G.H. Mumm and Perrier-Jouët joined the strike action, industry website www.just-drinks.com reported.

The protests highlighted growing discontent among staff in the LVMH wine and spirits arm.

Unions says that cost-cutting measures are putting jobs and livelihoods at risk.

While Pernod Ricard employees were also involved in the Reims demonstrations, the strike action from LVMH staff comes at a turbulent time for the group’s drinks division.

LVMH’s wine and spirits business is under financial strain following years of expansion. The Financial Times has reported the division made a loss of €1.5 billion in 2024. 

The downturn is blamed on aggressive price increases, underperforming acquisitions, and a costly push into direct-to-consumer channels. Sales have dropped back to near-2019 levels.

Pernod Ricard workers, meanwhile, protested outside the Mumm cellars.

Stéphane Levasseur, secretary of the economic and social committee at Mumm, told Just Drinks that around 60 Mumm employees took part in the strike.

He cited two key reasons for the stoppage: a failure to secure wage increases in annual negotiations and concerns over the “potential sale of Mumm by Pernod Ricard to another buyer”.

“There will certainly be other strike movements in the coming weeks,” Levasseur said. "And these will be amplified if the sale of Mumm Champagne is confirmed.”

Image: Milton Cogheil, Scop.io