Corona remains the world’s most-valuable beer brand

Corona has been named as the world’s most valuable beer brand for the second consecutive year, Kantar’s 2025 BrandZ Global report says. 

The accolade comes as the brand celebrates its centenary, bolstered by notable global growth and the growing success of its alcohol-free offshoot, Corona Cero.



The report shows that eight of the world’s top 10 beer brands are now owned by global giant AB InBev, with Budweiser ranked second, Modelo fourth and Michelob ULTRA fifth. 

AB InBev, listed on stock exchanges in Brussels, Mexico City, Johannesburg and New York, achieved all-time high revenues in 2024, along with 15% growth on earnings.

Corona’s international success in 2024 included double-digit growth outside of its native Mexico, and significantly, triple-digit gains for alcohol-free Corona Cero. 

The non-alcoholic variant is the first beer brand to sponsor the Olympic Games, debuting in Paris last year. 

Corona’s “Corona 100” platform will feature anniversary events across global markets throughout 2025, positioning the brand at the centre of both celebration and innovation. 

Marcel Marcondes, AB InBev’s global chief marketing officer, says the brand’s success demonstrates the value of long-term brand building and consistency. 

“Having eight out of the top 10 beer brands in Kantar’s BrandZ rankings reflects our focus on growing our megabrands through consumer-centricity, consistency and effectiveness.”
 he said. 

Michelob ULTRA, the fastest-growing beer brand in the US, moved up one position in Kantar’s beer rankings, now fifth globally. 

The AB InBev-owned light beer brand continues to tap into health-focused consumer trends in North America and beyond.

The top 10: 1. Corona, 2. Budweiser, 3. Heineken, 4. Modelo, 5. Michelob ULTRA, 6. Brahma, 7. Bud Light, 8. Skol, 9. Stella Artois, 10. Guinness.