The launch of a new sports shoe would not ordinarily be a tourist attraction.
But this is no ordinary sneaker launch - and it will be held in a spectacular location.
On September 16, Slovenia's basketball superstar Luka Doncic, who plays for the Dallas Mavericks in the NBA, will be at picturesque Lake Bled in his homeland for the launch of his Luka 2 Lake Bled shoe with the Jordan brand.
It will coincide with a 3x3 basketball tournament, which will be played on a unique floating court in the middle of lake. A floating sports arena is something new.
So there you go: shoes mean headlines.
The event even has its own website.
You can check it out here: