The Loire Valley is a beautiful region of France - the largest area ever registered in France as World Heritage site by UNESCO.
For some reason, the wines of the Loire have not attracted the acclaim of those of Burgundy or Bordeaux - which means they still offer smashing value for money.
Denomination replaced illustrations of chateaux with cropped images of nobility and used a chalk pen effect for the brand name typeface, designed to be reminiscent of the way bottles are priced up in French wine shops.
Nicholas Crampton, director of Fourth Wave Wine, said: "We believe it's time for the Loire Valley to stand up and be counted as a wine region. It has such strong consumer awareness as a place to visit, but just lacked that same awareness for its wines.
"We knew that, with Denomination's expertise, they would be able to make a statement without compromising history, integrity and Old World legacy."